Your Instagram feed has changed. Suddenly it's all pilates bodies, intermittent fasting ads, and wellness content that looks suspiciously like diet culture. Your hard-won body acceptance—the result of years of therapy and unlearning—feels shaky again. You know intellectually this is patriarchy. But you still feel terrible. Here's what you're witnessing: a deliberate cultural backlash designed to make women small, controlled, and non-threatening—again.